Price of tap water x 2000 + plastic bottles + manufactured demand = The Story of Bottled Water

We've been meaning to write something on Annie Leonard's "Story of Stuff" online phenomenon for some time. But then we thought: why not give some real "digital natives" the opportunity to express what they think about it? So we set a challenge for a class of undergraduates at Copenhagen Business School who we knew were using our book and were about to watch some of the Story of Stuff content as part of their CSR course. Write us a review, we said, and we'll feature the best one on the Crane and Matten blog. And so here it is - a terrific guest blog from the winner of our challenge, Camilla Marie Thiele , a bachelor’s student at CBS . -------------------------------------------------------------------------------- “ The Story of Bottled Water ” presents a narrative of how the bottled water industry came into being by “manufacturing demand” for an unnecessary product through misleading advertisements, and how this product is effectively trashing the plan...