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Showing posts from November, 2011

How many CSR experts are just cheats and plagiarists?

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CSR experts, people that write about, research, and practice CSR day-in, day-out are a pretty responsible bunch, right? After all, who would listen to anyone talking about responsible business who they didn't think was, well ... responsible? Uh, wrong. Unfortunately, if our recent experience is anything to go by, there are some decidedly irresponsible CSR experts out there.  Actually, worse than that; not just irresponsible, but flat-out cheats and plagiarists. And we're not just talking about the usual CSR snake-oil salesmen who are simply out to make a quick buck from some dishonest greenwashing. No, we're talking the supposed purveyors of something resembling objective truth - academics and journalists. How do we know? Simple. In the last couple of months we've run into several glaring examples of so-called experts simply stealing our work and passing it off as their own. Consider this one that has only just come to light. Jaquelina Jimena, a journalist and CSR advis...

Happy 2 months birthday, OWS!

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Its two months today that Occupy Wall Street had occupied Zuccotti Park in New York. And after strong reluctance from the big media (it took most of big US networks more than a week to cover the story) the movement has successfully occupied the news channels for the last weeks. New York’s mayor duly used the two month anniversary of the movement to finally evict them from their initial site. Ironically though, that decision seems to just have added that other bit of publicity the movement could handily use. By the time of writing, between 15,000 and 35,000 people, depending whose estimate you want to believe, are currently marching in the streets of New York. Mike Bloomberg still does not disappoint as the most effective PR agent of the Occupy movement. I had a strange déjà vu today when stumbling over one bit of news. Obviously, the evicted protesters in New York are flocking to church buildings to get food and shelter, and to be secure from police harassment. The last time when chur...

Why is communication such a big deal for CSR?

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Corporate social responsibility often provokes a lot of debate. But one thing that most people seem to be agreed on is the necessity of good communications. Of course, what makes for "good" communications is not so clear cut. Should companies engage in dialogue and debate with their stakeholders? How do you communicate "authentically" with consumers around social issues? And what do employees expects or want in terms of internal communication around CSR? These are some of the questions occupying minds rights now, so it has been interesting to spend the last couple of weeks exploring some of the challenges around the intersection of CSR and communication, both from a research and practice perspective. Not that this has necessarily brought me any closer to the right answers, but I think it has helped a lot in clarifying what the right questions might be. Last week I keynoted the 1st International CSR Communication conference in Amsterdam, NL, a primarily research con...